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She observed that young people do not grow up within communication campaigns but within relationships, and their decisions are influenced by several factors, including what they believe, what their peers think, what their parents and partners say, and the social environment in which they live.

“We learned early that relationships would be the key to the success of the program,” said Mark Bartels, now executive director of a USA-based nonprofit, Uganda Partners. “Beyond the essential rapport with the Council for Christian Colleges & Universities (CCCU) and UCU was that the program provided relationships with other students, host families, faculty members and supervisors – primarily Ugandans.”