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A new study by Uganda Christian University (UCU) postgraduate student Jacqueline Nalubwama now sheds light on how the media house managed those critical first months of the pandemic and what lessons Uganda’s media industry can draw from that experience.

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“We learned early that relationships would be the key to the success of the program,” said Mark Bartels, now executive director of a USA-based nonprofit, Uganda Partners. “Beyond the essential rapport with the Council for Christian Colleges & Universities (CCCU) and UCU was that the program provided relationships with other students, host families, faculty members and supervisors – primarily Ugandans.”