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In Uganda men have dominated the sports media landscape, representing approximately 75 to 85% of sports journalists, with women making up only 15 to 25%.  Aheebwa highlights that sports journalism is “traditionally seen as a male domain” in Uganda, which has limited women’s entry and growth in this field. Female reporters often cover less prominent sports and have fewer opportunities to headline major events or gain editorial leadership roles.

Of course, the journey hasn’t been a walkover for the 2019 Champions; weather halted some of the fixtures faced by arch rivals at knockout stages, and of course, in the mix, there were a lot of memories to cherish during this campaign. In this review, I look at the Cardinals’ stunning journey to the final game in more detail.

It began with a simple stroll around the bazaar grounds at Uganda Christian University (UCU) Derrick Matovu, a School of Business student, was there to see the latest trends within the exhibitors. That casual trip to the bazaar last year provided Matovu an unexpected opportunity.