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A new study by Uganda Christian University (UCU) postgraduate student Jacqueline Nalubwama now sheds light on how the media house managed those critical first months of the pandemic and what lessons Uganda’s media industry can draw from that experience.

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At six months, my mother noticed a peculiar swelling on the lower part of my tiny back. It quickly grew into a huge sac and prompted a rush to the hospital. Following tests, the doctor determined I had spina bifida, a birth defect in which the spine and spinal cord don’t form properly.  The National Institutes of Health reports up to 10 of every 1,000 babies have it. An estimated 1,400 children are born with spina bifida annually in Uganda.

There is a drumbeat of change ringing throughout Africa’s media landscape. I think it’s high time the continent witnesses what is emerging, a surge in digital connectivity and a growing appetite for local, authentic information.