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In Uganda men have dominated the sports media landscape, representing approximately 75 to 85% of sports journalists, with women making up only 15 to 25%.  Aheebwa highlights that sports journalism is “traditionally seen as a male domain” in Uganda, which has limited women’s entry and growth in this field. Female reporters often cover less prominent sports and have fewer opportunities to headline major events or gain editorial leadership roles.

Senior Ugandan journalists representing the prestigious World Association of Newspaper and News Publishers (WAN-IFRA) passionately appealed to Uganda Christian University (UCU) journalism, media, and communication students to embrace the responsibility of upholding the journalism profession in a thought-provoking session. This happened in Nkoyoyo Hall during an open dialogue interface.